Step E - Option for larger target markets: Participant Benefiting Survey

Interview Schedule Support: We schedule and support your on-site visits/interviews to ensure there are no issues or mix-ups.

Problem 2 Today - Little to No Market Research About The Targeted New Product Market: 

What is equally problematic is that very few NPD teams can do quality market research based on the insights of a significant number of companies in their target market.  Why?  Teams don’t have the tools or time to do this important new market research, even if they know the total population.  Plus it is hard to secure market insights from non-clients that teams have no relationship with or connection (cold-calling is needed).  Just like VOC / Blueprinting Discovery interviews, survey-based market research of non client done correctly will provide essential insights into your potential market – but it requires many skill sets, a considerable effort and special expertise.

Helping two birds with one survey:

NPDI fixed both challenges with our advanced Qualify and Survey process.  Our qualify and survey process will not only uncover the right marketplace innovators for your team to interview out of hundreds, but will uncover critical marketplace insights from all the firms in the new market.  Our results will provide you x-ray vision with deep insights into your new market.

How We Do It:

NPDI has a tested process by which we call each company we identify from our target market list prepared in Step A to ask them to participate key questions as part of the qualify process.  Our calls also have the goal of identifying exactly who the decision-makers are at each firm, so that we are only receiving insights from those who have in-the-trenches knowledge and skin in the game around your new product marketplace. If qualified we then secure their participation in a specially designed survey. An important part of the call is to explain why participating our Marketplace Survey is a great benefit to them.  

Participant Benefiting Survey Process - Everyone Wins:

Our calling not only qualifies the right decision-makers at each firm in the target market, but also secures their agreement to participate in a web-based survey with the understanding that NPDI will provide research back to that decision-maker that they find valuable from the survey process. 

This type of survey process (developed by Dan Coursey of NPDI) is what we term 'Participant-Benefiting'. The decision-makers at each target company (the participants) receive insights back, after the survey process is competed, that they value from the survey, The overview report back is a great benefit of participating - the firms not participating do not receive any insights from the survey.  The key to our unique Participant-Benefiting process is motivating participant decision-makers to be more forthright about what they divulge in the survey because they want the findings they receive back from the survey to be accurate and honest.

With our processes and designs we have 35% to 50% participation by the new market companies we identify in Step A.  We also are able to ask more direct questions about operations and usage since these questions can drive the details the participant wants to hear about in the Participants Report.

In our first meeting with you we will demonstrate our unique Participant-Benefiting survey process, where target companies participate truthfully and openly due to our sharing of limited results with them after the survey.  We never provide key marketplace insights to participants that would be valuable to a competitor – those are provided only to the NPD team that we work for.

Unique survey process just for NPD Projects:

Our survey questions are specifically engineered to uncover real insights.  NPD Innovations utilizes a unique 2- and 3-dimensional survey process that allows NPDI to ask more complex questions that will provide critical insights into your new market while uncovering which are the best marketplace innovator to involve in the on-site interview process your team will conduct that are also willing to engage and be strong participants.

We will work with your team to design the survey to ensure it accomplishes exactly what you need for both marketplace innovator company interview selection and uncovering market insight critical to your new product development. 

How we present our findings:  NPDI will provide a web based dashboard (Project Dashboard) of our unique survey finding and our company interview recommendations for your VOC / Blueprinting Discovery Interviews.  Your team will be thrilled with the quality of decision makers/companies we recommend for interviewing  (the best candidates possible out of a large pool) and the deep insights into your new market that our unique survey process will uncover.

Results for the interview recommendations will have full background field data including each individual new market companies survey so your team can easily follow the logic and methodology we used in the selection and recommendation process.

Results for the survey will be presented so your team can zoom out to a macro level to see the big insights, as well as zooming in to regional findings or results from an individual participating new market companies. NPDI will share all our results from the survey in your Project Dashboard that will allow your team to easily see qualitative and quantitative results.

Seeing a demonstration of our deliverables, the Project Dashboard, systems and tools will show you why our services are so critical to NPD team success.

Your Team’s Actions: You team will review our survey results and interview recommendations and let NPDI know which firms with which you would like us to do a recorded Background Phone Interview

 

 

 

 

Killing Two Birds With One Survey:

NPDI fixed both challenges with a highly advanced 'New Market' survey process.  Our survey process will not only uncover the right 'marketplace innovators' for your team to interview out of hundreds, but will uncover critical marketplace insights from all the firms in the new market.  Our results will provide you x-ray vision insights into your new market that you never knew was possible. 

How We Do It:

NPDI has a tested process by which we call each company we identify from our target market list prepared in Step 1 to ask them to participate in the surey.   We call so we can find the right decision makers in each 'potential customer' and explain why participating our 'marketplace survey' is a great benefit to them.

Our calls also have the goal of  identifying exactly who the decision-makers are at each firm, so that we are only receiving insights from those who have “in the trenches” knowledge and skin in the game around your new product marketplace. 

Participant Benefiting Survey Process - Everyone Wins:

Our calling not only qualifies the right decision-makers at each firm in the target market, but also secures their agreement to participate in a web-based survey with the understanding that NPDI will provide research back to that decision-maker that they find valuable from the survey process. 

This type of survey process (invented by Dan Coursey of NPDI) is what we term “participant-benefiting.”  The decision-makers at each target company (the participants) receive insights back, after the survey process is competed, that they value from the survey, The overview report back is a great benefit of participating - the firms not participating do not receive any insights from the survey.  The key to our unique “participant-benefiting” process is motivating participant decision-makers to be more forthright about what they divulge in the survey because they want the findings/report they receive back from the survey to be accurate and honest.

With our processes and designs we have 35% to 50% participation by the 'potential customer' firms we identify in Step 1.  We also are able to ask more direct questions about operations and usage since these questions can drive the details the participant wants to hear about in the 'participants report.'

In our first meeting with you we will demonstrate our unique “participant-benefiting” survey process, where target companies participate truthfully and openly due to our sharing of limited results with them after the survey.  We never provide key marketplace insights to participants that would be valuable to a competitor – those are provided only to the NPD team that we work for.

Unique Survey Process Just For NPD Projects:

Our survey questions are specifically engineered to uncover real insights.  NPD Innovations utilizes a unique 2- and 3-dimensional survey process that allows NPDI to ask more complex questions that will provide critical insights into your new market while uncovering which are the best 'marketplace innovator' to involve in the on-site interview process your team will conduct that are also willing to engage and be strong participants.

We will work with your team to design the survey to ensure it accomplishes exactly what you need for both 'marketplace innovator' company interview selection and uncovering market insight critical to your new product development. 

How We Present Our Finding For Step 2:  NPDI will provide a dynamic, interactive Web 3.0 dashboard of our unique survey finding and our company interview recommendations for your VOC/Blueprinting Discovery Interviews.  Your team will be thrilled with the quality of 'potential customer' companies we recommend for interviewing  (the best candidates possible out of a large pool) and the deep insights into your new market that our unique survey process will uncover.

Results for the interview recommendations will have full background field data including each individual 'potential customers' company survey so your team can easily follow the logic and methodology we used in the selection/recommendation process.

Results for the survey will be presented so you team can zoom out to a macro level to see the big insights, as well as zooming in to regional findings or results from an individual participating 'potential customer' company. NPDI will share all our results from the survey in your Project Dashboard that will allow your team to easily see qualitative and quantitative results.

While this all may sound too good to be true, seeing a demonstration of our deliverables, Dashboard, systems and tools will knock your socks off.

Your Team’s Actions: You team will review our survey results and interview recommendations and let NPDI know which firms you would like us to do a recorded 'Background Phone Interview' with. 

 

 

Again

Just like VOC / Blueprinting Discovery interviews, survey-based market research of non client done correctly will provide essential insights into your potential market – but it requires many skill sets, a considerable effort and special expertise.

Helping two birds with one survey:

NPDI fixed both challenges with our advanced Qualify and Survey process.  Our qualify and survey process will not only uncover the right marketplace innovators for your team to interview out of hundreds, but will uncover critical marketplace insights from all the firms in the new market.  Our results will provide you x-ray vision with deep insights into your new market.

How We Do It:

NPDI has a tested process by which we call each company we identify from our target market list prepared in Step A to ask them to participate key questions as part of the qualify process.  Our calls also have the goal of identifying exactly who the decision-makers are at each firm, so that we are only receiving insights from those who have in-the-trenches knowledge and skin in the game around your new product marketplace. If qualified we then secure their participation in a specially designed survey. An important part of the call is to explain why participating our Marketplace Survey is a great benefit to them.  

Participant Benefiting Survey Process - Everyone Wins:

Our calling not only qualifies the right decision-makers at each firm in the target market, but also secures their agreement to participate in a web-based survey with the understanding that NPDI will provide research back to that decision-maker that they find valuable from the survey process. 

This type of survey process (developed by Dan Coursey of NPDI) is what we term 'Participant-Benefiting'. The decision-makers at each target company (the participants) receive insights back, after the survey process is competed, that they value from the survey, The overview report back is a great benefit of participating - the firms not participating do not receive any insights from the survey.  The key to our unique Participant-Benefiting process is motivating participant decision-makers to be more forthright about what they divulge in the survey because they want the findings they receive back from the survey to be accurate and honest.

With our processes and designs we have 35% to 50% participation by the new market companies we identify in Step A.  We also are able to ask more direct questions about operations and usage since these questions can drive the details the participant wants to hear about in the Participants Report.

In our first meeting with you we will demonstrate our unique Participant-Benefiting survey process, where target companies participate truthfully and openly due to our sharing of limited results with them after the survey.  We never provide key marketplace insights to participants that would be valuable to a competitor – those are provided only to the NPD team that we work for.

Unique survey process just for NPD Projects:

Our survey questions are specifically engineered to uncover real insights.  NPD Innovations utilizes a unique 2- and 3-dimensional survey process that allows NPDI to ask more complex questions that will provide critical insights into your new market while uncovering which are the best marketplace innovator to involve in the on-site interview process your team will conduct that are also willing to engage and be strong participants.

We will work with your team to design the survey to ensure it accomplishes exactly what you need for both marketplace innovator company interview selection and uncovering market insight critical to your new product development. 

How we present our findings:  NPDI will provide a web based dashboard (Project Dashboard) of our unique survey finding and our company interview recommendations for your VOC / Blueprinting Discovery Interviews.  Your team will be thrilled with the quality of decision makers/companies we recommend for interviewing  (the best candidates possible out of a large pool) and the deep insights into your new market that our unique survey process will uncover.

Results for the interview recommendations will have full background field data including each individual new market companies survey so your team can easily follow the logic and methodology we used in the selection and recommendation process.

Results for the survey will be presented so your team can zoom out to a macro level to see the big insights, as well as zooming in to regional findings or results from an individual participating new market companies. NPDI will share all our results from the survey in your Project Dashboard that will allow your team to easily see qualitative and quantitative results.

Seeing a demonstration of our deliverables, the Project Dashboard, systems and tools will show you why our services are so critical to NPD team success.

Your Team’s Actions: You team will review our survey results and interview recommendations and let NPDI know which firms with which you would like us to do a recorded Background Phone Interview